The recipe for Bols Genever (the preeminent brand of Holland Gin) was created in 1820. Lucas Bols, the Dutch producer of Bols Genever, which has been distilling spirits since 1575 launched the modern version of this product in 2008. Since it's launch, Bols Genever has one numerous awards and has been adopted by mixologists from coast to coast. It is particular popular in punches and recreated of 19th century cocktails a la Jerry Thomas.
Bols Genever is made by triple distilling 50% malt wine and neutral grain spirits, then infusing juniper and natural flavors. It has a robust flavor profile with the malt and juniper balancing each other. It does not taste London dry gin, which should be pointed out to people who "hate gin." In fact, Holland gin is reminiscent of a whiskey and is delicious neat, in sours, or mixed drinks.
According to spirits historian David Wondrich's book Imbibe!, Holland Gin, or Genever, was the only variation of gin that Americans drank or even knew for most of the 19th century. Six times as much Holland gin was imported than it's British cousin. It was only in the period leading up to the fin de siecle that London Dry Gin became the predominant juniper based spirit. So one can surmise that the Martini's ancestor, the Martinez was actually made with Holland gin. This version of the Martinez was first mixed for me by barkeeper Nate Dumas, who worked at Clover Club in Brooklyn:
The Martinez1 oz Bols Genever2 oz Carpano Antica Formula vermouth1 tsp of Luxardo maraschino liqueur1 dash of Bitter Truth "Jerry Thomas' Own Decanter" Bitters
Tools: Bar glass, bar spoon, strainer, jigger, swiss peeler, and ice cubes
Combine ingredients in bar glass, add ice, stir 20-30 seconds until chilled. Strain into cocktail glass, and garnish with lemon peel.
Below are some basic Bols Genever cocktails to get you started. They are sorted by the experience of the drinker.
Novice: Never had Holland Gin before? Unsure how to drink it? Start off easy with a mixed drink like a John Collins, which is the original ancestor of the Tom Collins.
John Collins2 oz Bols Genever1 oz fresh lemon juice1/2 oz simple syrupSoda water
Tools: Mixing tin, Hawthorne strainer, jigger, Collins glass, and ice cubes
Combine all ingredients except soda water in mixing tins, add ice, and shake until chilled. Strain over ice cubes into a Collins glass, top off with soda water. Garnish with lemon wedge.
Where to get it: White Star (21 Essex Street, NY, NY 10002)
Veteran: This recipe by provided to me by Frank Cisneros, Bols Genever Brand Ambassador and bartender at Dram Bar in Brooklyn. If you enjoy Old Fashioneds, you should be ordering this libation.
Improved Holland Gin Cocktail
(pictured)
2 oz Bols Genever
1/8 tsp Absinthe (I used Herbsaint)
1/4 oz Luxardo maraschino liqueur
1/4 oz simple syrup
2 dashes Angostura bitters
Tools: Bar glass, bar spoon, strainer, jigger, swiss peeler, and ice cubes
Combine ingredients in bar glass, add good solid ice and stir until well chilled. Strain the mixture over a 2 " square ice cube in a frosted old fashioned glass. Garnish with fresh lemon peel.
Where to get it: Dram (177 S. 4th Street, Brooklyn, NY, 11211)
Lounger: Fitzgerald suit - check. Pocket square in perfect Presidential - check. cuff links showing ... just enough - check. Lounging against the bar and want to change up the usual - check out this sublime variation of a gin sour which was the signature drink of the old New York Holland House bar.
Holland House Cocktail
1 3/4 oz of Bols Genever
1/2 oz fresh lemon juice
1/4 oz Luxardo maraschino liqueur
3/4 oz Noilly Pratt dry vermouth
Tools: Mixing tins, Hawthorne strainer, Fine strainer, jigger, bar spoon, swiss peeler, and ice cubes
Combine ingredients in mixing tins and add ice, shake rigorously for 10-12 seconds until well chilled, double strain into a chilled cocktail glass. Garnish with lemon peel - releasing the citrus oils over the drink before adding to the mix.
Where to get it: Louis 649 (649 East 6th Street, NY, NY 10009)
Professional: At this point you are well acquainted with Holland gin cocktails and use it in punches, Martinez cocktails, etc. You like the stuff so much that you are going back to basics, imbibing it neat in a Dutch tulip glass, with a beer chaser. In Dutch, this tradition is known as the Kopstootje (or mini-headbutt). David Wondrich's Esquire article explains how to execute it in five easy steps:
Kopstootje
Where to get it: Dram, find Frank, he'll head butt you.
Proost!!
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